CRS Performance
CRS Performance is a market leader in suspension systems, tuning accessories and upgrades providing high quality products to automotive enthusiasts.
The Challenge
Despite developing a large customer base, the CRS brand didn't reflect the high quality service and knowledge of the organisation. A lack of consistency, social media presence and inefficient website meant that business was becoming static.
The Solution
An entire overhaul of the brand. A new logo and consistent look both digitally and when out in public. I redesigned the website to provide a sleeker user experience and provided social media management to ensure key messaging, tone of voice and ethos was being delivered.
Since the rebrand, business has increased along with a social media account reach of +126% and engagement +55%
CRS Performance Logo
Combining letterforms creating a unified lap as audience eyes follow smooth curves from start to finish, leading to the italicised 'Performance'. The logo embodies everything the CRS customer is looking for; speed, stability and quality.
The Website (In Construction)
You may provide quality service and products, but customers aren't going to know that unless you show them. The website is a shop window and should be treated as such. The redesign creates a new experience for visitors and gives them an insight as to what they can expect from CRS Performance; consistency, knowledge and clarity.
Click the image for the full website design.
Printed Collateral
Having a pitch at automotive festivals is no good without the materials to give you exposure, the creation of pop banners for high traffic areas and flyers to distribute gave the organisation a wide reach and drew in business from across the country.
Click the image for full printed material.
Photography
As the brand needed an uplift, so did the photography. The style of photography needed to match the visual aesthetic of the new branding working across digital, social and printed material.
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