Dishy - Mobile App Concept

The Problem

Food insecurity affects 8.4 million people in the UK. Food banks have become a prominent feature across the country and people often turn to fast food as a quick solution

 

The Solution

A mobile application providing recipes based off a users budget and family size, linked to

real-time supermarket prices.

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Dishy - Marketing Campaign

The Problem

Budget shopping and own brand produce can carry negative connotations leading to embarrassment and social stigma to those who are struggling financially

 

The Solution

A light-hearted marketing campaign promoting 'proper food' for less without negative keywords such as 'cheap' or 'budget'.

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