Dishy - Mobile App Concept
Food insecurity affects 8.4 million people in the UK. Food banks have become a prominent feature across the country and people often turn to fast food as a quick solution
A mobile application providing recipes based off a users budget and family size, linked to
real-time supermarket prices.
Dishy - Marketing Campaign
Budget shopping and own brand produce can carry negative connotations leading to embarrassment and social stigma to those who are struggling financially
A light-hearted marketing campaign promoting 'proper food' for less without negative keywords such as 'cheap' or 'budget'.